Zarai Mandi is tackling the challenges of data and information transparency in the agriculture sector by enabling effective price discovery. Their centralized platform allows real-time data sharing and analysis, helping farmers, brokers, vendors, and researchers make informed decisions based on accurate market insights. The platform also supports startups in agritech, fintech, and textech, as well as larger enterprises like mills, FMCGs, MNCs, and government institutions that need reliable data to improve their operations.