Understanding your customer is the foundation of every successful startup. From identifying the right target segment to validating real market needs, strong customer profiling and market research turn assumptions into data-backed decisions.

In our recent session, founders learned from Dr. Yasir Amjad, Founder of Solutionerz and AgriTech Advisor at NICF, as he unpacked practical frameworks for customer profiling, market validation, and research-driven strategy. The session helped startups refine their value propositions, mitigate go-to-market risks, and align their solutions with genuine customer pain points, positioning them for scalable growth.